Naysan Firoozmand is a Consultant and Chartered Occupational Psychologist with ASK, and has extensive experience within both the private and public sector. He works with clients at organisational, team and individual levels to improve business performance through behavioural change. Typically, this includes cultural change programmes, performance management workshops, assessment and development centres, team building, executive coaching, 360 degree feedback, psychometric assessment, leadership and personal development.

Download Naysan’s Executive Coaching Profile (PDF)
View Naysan’s profile (ASK website)
Download Naysan’s recent press articles.

Naysan Firoozmand

Questions and Answers

What’s the most valuable lesson you have learned, and who do you have to thank for it?
Watch your thoughts, they become words; watch your words, they become habits; watch your habits, they become characters; watch your character, it becomes your destiny. (Anon)

If you could talk to your younger self, what advice would you give them?
Remember more of what you experience. Growing up in Iceland was amazing – I just wish those eight years were less vague.

What is the single thing you still most need to learn?
Spanish. I’ve invested in the complete course for beginners but I’ve yet to complete the course.

What do you hope your legacy will be?
That my children remain as kind and insightful in later life as they are now at the tender ages of 5 and 3 – despite the fact that I am their father!

What is the most surprising thing you’ve ever discovered about yourself?
Even though I’m only half Iranian I’ve inherited a quality many Iranians have – that is I always have a better way of doing something.

What one thing do you think every organisation would most benefit from doing, or doing differently?
See suppliers like ASK as partners rather than suppliers. If we’re working with – and as part of – their business, there will be less resistance to whatever development is needed.

What is your worst habit?
Debating things at length in the absence of any conversation.