I’ve shared office space with opera singers, sculptors, concert pianists, jewellery designers and a man fluent in seven languages, including Mandarin. None of the jobs I was in at the time was ‘creative’, and these specific skills may have been hard – languages aside – to call upon in company service, but recognizing and supporting ‘creativity’ in the workplace does seem to be a neglected issue. I first got reminded how much I dislike the work-oriented tendency to define ‘creativity’ as ‘problem-solving’ (with a heavy undertone of ‘cost saving’) a few weeks back by a post at one of our favourite blogs: HR Bartender.

Calling on a dictionary for moral support, Sharlyn Lauby reminded her readers that innovation is the introduction of a new idea, method etc., while creativity is the ability to produce through imaginative skills. Innovation may sometimes be brave, but in chronological terms innovation is the egg to creativity’s chicken. While the sceptics can offer their own ‘curate’ jokes at this point, let’s be clear: eggs don’t lay themselves. And in this particular metaphorical farmyard, you hire the chickens. (Whether you find “Q: Who came first? – A: The recruitment consultant” funny or not is your own affair, ok?)