Although we read incessantly that social networks and anytime media are bringing sharing to the top of the agenda and people closer together, our experience doesn’t always chime in tune with the assertion. So it was interesting that three people here at ASK independently stumbled upon an article by Alexander Fliaster at People Management last week, and were interested enough to present each other printouts of it as ‘something I wondered if you’d seen’. (And yes, we do know we could email each other: I think we hit the print button and used some shoe leather as we were genuinely interested rather than wanting to pay it the digital passing glance of a ‘Like’ button or its ilk– an aspect of social media that Evgeny Morozov commented on in The Net Delusion, reviewed here recently.)
It probably also says a lot that we all recognised each other as people who would – as individuals – be particularly interested in the article, and in Fliaster’s comments. We’re not a project team, and there’s no pressing current project that is focused primarily on creativity: but we do have a culture that means we chat openly and widely, and understand what each other might be particularly interested in (or are curious about what a particular person’s reaction to something might be).
Our reaction to the article proved, in one way, part of its author’s point that:
The real engine of creativity and organisational success is to be found in internal networks of friendship and collaboration.”